About us

It All Started with a Birthday Gift.

Mic, a lifelong drummer and entrepreneur, wanted to surprise his brother Izi, a renowned Slovenian songwriter, with something money couldn’t buy. A bottle of wine that had spent 1,000 hours listening to one of Izi’s greatest hits, recorded with his band TABU.

The original idea was simple: let a bottle of wine listen to music. But before it ever happened, one question changed everything.

What if music could do more than accompany wine? What if it could actually change it?

From Curiosity to Discovery.

What followed were years of research, experiments, and a little obsession. Mic brought together a team of engineers and audio enthusiasts to develop a pioneering technology that transfers music and its vibrations directly into wine.

The first major experiment involved six barrels of fermenting wine. Four were exposed to different music, while two remained silent. Independent laboratory analyses in Italy revealed remarkable differences in their chemical composition. Encouraged by these findings, the team expanded its research to traditional-method sparkling wines, conducting extensive experiments into how sound influences wine during its aging on lees. The results revealed fascinating changes in compounds associated with aroma, texture, and structure.

The discoveries attracted the attention of researchers at the University of Ljubljana and Klet Brda, one of Slovenia’s leading wineries, located in Goriška Brda — one of the world’s most remarkable winegrowing regions. Together, we’re combining centuries of winemaking tradition with a completely new approach to wine.

Two Brothers. One Extraordinary Idea.

And Izi’s birthday present? He never received that bottle. Instead, he received something far bigger: an invitation to turn music into something you could actually taste.

As a musician and songwriter, Izi immediately saw the possibilities. One brother brought technology and endless curiosity. The other brought a lifetime devoted to music. Together, they shared a vision that neither could have imagined alone.

And VYNE+ was born.

We Don’t Just Play Music. We Bottle It.

Through a process we call Vynefication, music becomes part of a wine’s creation, influencing its aromas, texture, and character. But our vision goes far beyond winemaking. We want to give music an entirely new dimension. To let artists transform their songs into something their fans can hold, share, and experience.

And to turn life’s most meaningful sounds — a child’s heartbeat, wedding vows, a familiar voice — into something truly unforgettable.

Music and wine have brought people together for thousands of years.

We simply found a new way to connect them.